If there's anything that a decade of marketing years on multi-platforms had taught me , is that if you wanna grow your brand and boost your credibility,  social media presence alone is hardly enough. 

The reality is your intriguing content with that witty caption on IG and FB won’t appear on search engines. But  whatever you  worded carefully  and phrased on your website,  does.  On socials, only one product at a time  tend to be on the spotlight,  and always alongside other brand's messaging, vying for attention  on the same platform. On the other hand,  every product on your website can shine like a star in their own time .  

 

It is really like your own real estate. Not regulated by an ever-changing social media algorithm or worse, made handicapped by  a social media outage. (That happens! ) .  In actual fact too, not everyone hangs out on social media . 

 

So you see, while social channels can give you a sense  of collective belonging to your  specific industry , which is no doubt important, a website can extend its  lifespan - giving it longevity, which is  eventually the ultimate goal of all ventures.